On-Site Content Foundations Workshop With Erika Heald
Turn the Ideas in the Book Into a Shared Way of Working
Your team doesn’t need another presentation about everything AI could do.
They need time to get aligned on the brand guidance, content systems, workflows, and governance that will help them use AI more consistently.
An on-site Content Foundations workshop with Erika Heald gives your team a practical, facilitated way to do that work together.
Drawing from the frameworks in Content Foundations: Scale Your Content with AI Without Losing Your Voice, Erika tailors the session to your organization’s content maturity, priorities, and challenges. Your team won’t just hear about content governance. They’ll apply the ideas to the way they create content today—and identify what needs to change next.
A half-day, hands-on working session for marketing and content teams.
The Content Foundations Half-Day Workshop
Give Your Team Time to Work on the Systems Behind the Content
This isn’t a half-day lecture. The session combines presentation, facilitated discussion, hands-on exercises, and working time around the Content Foundations topics most relevant to your organization.
Build Before You Scale
AI Scales What You Give It
If your brand voice lives in someone’s head, your personas are gathering dust, content requests arrive without enough context, and every team has its own way of getting work done, AI won’t solve those problems.
It can expose and amplify them.
Content Foundations gives teams a practical framework for strengthening the systems behind their content so people—and their AI tools—have clearer direction.
An on-site workshop creates the space to work through those foundations together.
Tailored to Your Team
Build the Systems Behind Consistent, Scalable Content
Your workshop can focus on the Content Foundations topics most relevant to your organization’s current challenges and priorities.
Brand Voice and Style Guidance
Move brand expectations out of people’s heads and into documented guidance your team—and your AI tools—can consistently apply.
Audience Personas
Pressure-test whether your personas actually inform content decisions and give your team useful audience context.
Content Templates and Briefs
Identify opportunities to make recurring content easier to create while giving people and AI clearer expectations about what good looks like.
Content Intake and Workflows
Examine where requests arrive without enough context, work gets stuck, ownership becomes unclear, or unnecessary rework creeps into the process.
Content Governance
Create greater clarity around the roles, processes, documentation, and shared expectations your team needs as content scales.
AI Readiness
Connect those foundations to the way your team uses AI so you’re giving your tools useful context, instructions, and guardrails—not expecting a prompt to compensate for missing systems.
More Than an Author Talk
Put the Frameworks to Work
The half-day session combines presentation, facilitated discussion, hands-on exercises, and working time based on what your team needs.
Rather than delivering the same workshop to every organization, Erika works with you to identify the most useful focus for your team.
The goal is to leave with shared language, practical insights, and clear priorities your team can continue working on after the session ends.
Your team can use the workshop to:
- Assess the strength of your current content foundations
- Identify gaps in brand voice and style documentation
- Evaluate whether existing personas are usable
- Examine content intake, briefing, and workflow friction
- Identify opportunities for reusable templates
- Clarify content roles and decision-making
- Discuss where AI is exposing gaps in current processes
- Prioritize the content foundations that need attention first
Need Something for a Larger Audience?
Bring Content Foundations to Your Organization With a Keynote + Books
A hands-on workshop isn’t always the right format for a large company meeting, leadership event, association gathering, or all-hands audience.
Pair a Content Foundations keynote or presentation with copies of the book for your attendees. Erika brings the core ideas behind the book to your audience, while the books give participants a practical resource they can use to continue applying those ideas after the event.
Keynote + book packages are customized based on the event, audience, and number of books needed.
Who It’s For
Bring Together the People Who Shape Your Content
On-site Content Foundations workshops are designed for organizations that want to bring people together around how content actually gets created, governed, and scaled.
They’re especially useful for:
- Marketing and content teams adopting AI
- Cross-functional teams that contribute to content
- Marketing organizations struggling with inconsistent content
- Teams preparing to scale content production
- Leadership teams evaluating AI readiness
- Professional associations and member organizations
- Teams reading Content Foundations together
No prior content governance expertise is required.
Keep the Work Going
Every Workshop Participant Gets Content Foundations
Each participant receives a copy of Content Foundations: Scale Your Content with AI Without Losing Your Voice to use during the session and as an ongoing reference.
The book is supported by practical companion resources, including the Content Foundations Assessment, Content Governance Checklist, Brand Voice Alignment Diagnostic, Content Governance Starter Template, and team book club guide.
Book quantities are based on final workshop attendance and incorporated into your customized engagement.
Your Facilitator
Why Work With Erika Heald?
Erika Heald is a content strategy consultant, speaker, trainer, and author with more than 20 years of experience helping B2B organizations and entrepreneurs build content programs that scale.
Content Foundations distills the frameworks she uses to help teams move away from random acts of content and toward clearer, more repeatable ways of working.
Her workshops are practical by design. Instead of treating governance as bureaucracy or AI as a shortcut, Erika helps teams examine the everyday systems that make content easier to create, review, reuse, and scale.
Bring Content Foundations to Your Team
Give Your Team Time to Strengthen the Systems Behind Your Content
Let’s create an on-site Content Foundations workshop built around your team’s priorities, challenges, and current content maturity.